New
to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been
read over 1 million times and provides comprehensive information you
need to get on the road to professional quality SEO.
- How Search Engines Operate
- How People Interact With Search Engines
- Why Search Engine Marketing is Necessary
- The Basics of Search Engine Friendly Design & Development
- Keyword Research
- How Usability, Experience, & Content Affect Rankings
- Growing Popularity and Links
- Search Engine's Tools for Webmasters Intro
- Myths & Misconceptions About Search Engines
- Measuring and Tracking Success
What is Search Engine
Optimization (SEO)?
SEO
is the practice of improving and promoting a web site in order to increase the
number of visitors the site receives from search engines. There are many
aspects to SEO, from the words on your page to the way other sites link to you
on the web. Sometimes SEO is simply a matter of making sure your site is
structured in a way that search engines understand.
Search
Engine Optimization isn't just about "engines." It's about making
your site better for people too. At SEOmoz we believe these principals go hand
in hand.
This
guide is designed to describe all areas of SEO - from discovery of the terms
and phrases (keywords) that generate traffic, to making a site search engine
friendly, to building the links and marketing the unique value of the
site/organization's offerings. Don't worry, if you are confused about this
stuff, you are not alone.

Why does my website
need SEO?
The
majority of web traffic is driven by the major commercial search engines - Google, Bing and Yahoo!.
Although social media and other types of traffic can generate visits to your
website, search engines are the primary method of navigation for most Internet
users. This is true whether your site provides content, services, products,
information or just about anything else.
Search
engines are unique in that they provided targeted traffic - people looking for
what you offer. Search engines are the roadways that makes this
happen. If your site cannot be found by search engines or your content cannot
be put into their databases, you miss out on incredible opportunities available
to websites provided via search.
Search
queries, the words that users type into the
search box, carry extraordinary value. Experience has shown that search engine
traffic can make (or break) an organization's success. Targeted visitors to a
website can provide publicity, revenue, and exposure like no other channel of
marketing. Investing in SEO, whether through time or finances, can have an
exceptional rate of return compared to other types of marketing and promotion.
Why can't the search
engines figure out my site without SEO?
Search
engines are smart, but they still need help. The major engines are always
working towards improving their technology to crawl the web more deeply and
return better results to users. However, there is a limit to how search engines
can operate. Whereas the right SEO can net you thousands of visitors and
attention, the wrong moves can hide or bury your site deep in the search
results where visibility is minimal.
In
addition to making content available to search engines, SEO also helps boost
rankings so that content will be placed where searchers will more readily find
it. The Internet is becoming increasingly competitive, and those companies who
perform SEO will have a decided advantage in visitors and customers.
Can I do SEO for
myself?
The
world of SEO is complex, but most people can easily understand the basics. Even
a small amount of knowledge can make a big difference. For the most part, SEO
education is free and available on the web, including guides like this. Combine
this with a little practice and you are well on your way to becoming a guru.
Depending
on your time commitment, willingness to learn, and complexity of your
website(s), you may decide you need an expert to handle things for you. Firms
that practice SEO can vary; some have a highly specialized focus, while others
take a more broad and general approach. Optimizing a web site for search
engines can require looking at so many unique elements that many practitioners
of SEO (SEOs) consider themselves to be in the broad field of optimization and
website strategy.
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